Rough Trade is an independent record label which is based in West London.
Geoff Travis was traveling in North America and amassed a huge record collection as he moved from coast to coast. He then shipped these records back to the UK. He then open a shopped called Rough Trade with all of these records that he had he consumed over his time traveling.
The record label Rough Trade first started in a record shop in West London in the February of 1976. The shop was "trailblazing, farsighted, welcoming, radical" some may even have said that he was "revolutionary" and was selling: seven-inch picture sleeves whose market was about to exponentially explode, reggae LPs, punk fanzines, badges. By 1978, it had a distribution system, this starting with taking and selling records from bands benefiting from an emerging a DIY culture. It then became logical to them that then, that they should start a record label - and this was how the independant recording labels first started.
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