Friday 15 October 2010

Intertextual References

There are 3 different ways to have intertexual references in your music video, they are;
Stylistically – By imitating the style of a film or television genre, video game or cartoon.
Theme / Narrative – they have a story to them
Content – that some videos contain more subtle intertexual references within their content.


The Purpose
The purpose for intertexual references can add another dimension of meaning to a text as well as filling an important role for audiences. They can work on different levels so that they will understand by some, but not necessarily all, of the audience. Those who do “get” the reference feel privileged, as though they are in on the secret

Sunday 10 October 2010

ADAM SMITH

Adam Smith’s remarkable, possibly unique career path has taken him from making club and concert visuals via documentaries to award winning music videos and television drama (Skins, Little Dorrit & Dr Who).  His current film project with writer Polly Stenham (That Face, Tusk Tusk) and Film Four is the next stage in this diverse body of work.

Most recent work has been the critically acclaimed first episode and a special two-parter for the new series of the BBC’s Doctor Who  which gained special praise in both Variety and the Hollywood Reporter with The Guardian describing one episode as able ‘to lay credible claim to being the greatest episode of Doctor Who there has ever been’.

He has also completed the new visuals and music videos for the Chemical Brothers latest album “Further” (co directed with Marcus Lyall).

Smith studied film and video at London College of Printing before co-founding the visuals company “Vegetable Vision” and launching himself into designing visual shows and installations for bands (including Chemical Brothers, U2, Beth Orton), clubs, raves and events.

He has worked with The Chemical Brothers since their first gig back in 1994, producing ever more elaborate visuals, which have provided backdrops for their shows worldwide. This long-term collaboration prompted The Independent to hail him as the “the third Chemical Brother”. The synapse frying, brain-melting visuals were once described as if ”Henri Matisse and Pablo Picasso did animation for MTV " (The Dallas Morning News). He won the Grand Jury Prize Award for Best Music Video for the Chemical’s single Galvanize at Resfest 2005.

Another long-term collaborator of Smith’s is Mike Skinner of The Streets for whom he has directed several music videos, concert visuals and most recently persuaded to appear in one of his Dr Who episodes.

The video for ‘Blinded by the Lights’ won the DMA Best Video and was nominated for the D&AD Silver Pencil in 2005. It was deemed “too shocking for TV” by The Sun and praised for “skilful direction” by Creative Review.

His “brilliant comedy short film-cum-video” ‘What Goes Up Must come down’ stars actor Charlie Creed-Miles’ and features a priceless cameo by Kathy Burke. Dazed and Confused called it an “hilarious taxi romp” and it won the Golden Falcon Award at the 2007 Ibiza International Film Festival.

For his music video work Smith was described by ID Magazine as “the Hype Williams of grime videos, well kind of… if ‘What Goes Up (must come down)’ is anything to go by then perhaps he’s more like the Mike Leigh of hip hop and reggae”.

Smith’s documentary looking at the musical genre now described as ‘grime’ (Wiley-Wot do u call it?’) was the TV choice of The Guardian Guide and Time Out on its release on Channel 4 in 2005. His film ‘Ghetto On Sea’ (part of the Tower Block Dreams series for BBC3) charted the trials and tribulations of running a pirate radio station with Smith gaining unprecedented access to this very closed world.

A.I.P.S.’ (American Infantry Preservation Society) followed a group of extraordinary Englishmen who re-enact the Vietnam War in the Kent countryside. Broadcast on Channel 4 in 2003 it was The Telegraph’s Pick of the Day and described by The Times as “a surreal start to the weekend”.

His diverse work in Television drama began with the first series of Channel 4’s multi award winning show Skins. Episode four directed by Smith and written by Jack Thorne was described by The Times as “TV at its best”.A major six-episode foray into costume drama followed with the BBC1 adaptation of Charles Dickens’s ‘Little Dorrit’, which won multiple Emmy awards in 2009 including Best Mini Series.

Thursday 7 October 2010

JONAS AKERLUND

Jonas Åkerlund was born November 10, 1965, he is a renouned Swedish film and music video director. He is best known for his stylish music videos, which are often mock forms of movie trailers and short films.


Jonas has directed music videos for the likes of Madonna, U2, Rolling Stones, Beyonce, Pink, Jennifer Lopez, Metallica, Paul McCartney, Ozzy Osbourne, Robbie Williams, Christina Aguilera, Smashing Pumpkins, Lenny Kravitz and Maroon 5 to name a few. His music video work has earned him several Grammy Awards, MTV Awards (including Best Director) and the prestigious MVPA Hall of Fame Award. As recently as late 2009 he won a coveted MVPA for the music video for Lady Gaga's “Paparazzi”.

Jonas has great experience in still photography. He has shot numerous portraits, album covers and fashion stories for magazines such as the Face, Elle, Flair, and V magazine to name a few.
Jonas has directed several documentaries and short films ranging on subjects of anti-racism ("Behind Enemy Lines") and anti-drugs ("Try") to the award winning documentary about Madonna ("I Am Going To Tell You A Secret"). Jonas also received critical acclaim and another Grammy for directing Madonna's NBC Special “The Confessions Tour” in 2007.
His first feature film, “Spun”, starring Jason Schwartzmann, Brittany Murphy, John Leguizamo, Mena Suvari and Mickey Rourke premiered at the 2002 Sundance Film Festival. Jonas' most recent film, “Horsemen”, starring Dennis Quaid and Zhang Ziyi was financed by Mandate Pictures and produced by Michael Bay's Platinum Dunes. Horsemen premiered in 2009.
Jonas is the founder of the leading production company in Sweden, Renck Åkerlund Films. In the UK he is represented by Ridley and Tony Scott's RSA/Black Dog Films for his commercial and music video work and Soixante Quinze in France as well as Anonymous/Serial Pictures in the US. He is represented by ICM and Management 360 for feature films. Jonas lives in Stockholm and Los Angeles.



AWARDS
2010 - MVA Awards - Lady Gaga feat Beyoncé " Telephone" Best collaboration.
2009 – MVPA Awards – Lady Gaga “Paparazzi”
2008 – MVPA Awards – James Blunt “Same mistake”
2008 – Grammy – Madonna’s NBC Special “The Confessions Tour”
2008 – Silver Addy – Dell “Work it Out”
2007 – MVPA Hall of Fame – Prodigy “Smack My Bitch Up”
2006 – Cannes Grand Prix 2006 – “GTI Campaign” Volswagen
2006 – Cannes Gold Lions – “Pimp my Auto” Volkswagen
2004 – MVPA Awards – Robbie Williams “Come Undone”
1998 – Grammy – Madonna ”Ray of Light”
1998 – The Swedish Grammy Jury’s special award
1997/1998 – several MTV, Video Music Awards – Madonna “Ray of Light” (including Best Video, Best Director)
1997/1998 – several MTV, Video Music Awards – Prodigy “Smack My Bitch Up”

MUSIC VIDEOS
Rihanna - " Who's that"
N.E.R.D - "Hot 'n' Fun"
Ozzy Osbourne - "Let me hear you scream"
Lady Gaga/ Beyonce – “Telephone”
Jennifer Lopez – “Fresh Out the Oven”
Rammstein – “Pussy”
Madonna – “Celebration”
Mika – “We are Golden”
Lady Gaga – “Paparazzi”
Pink – “Sober”
James Blunt – “Same Mistake”
Kid Rock – “Amen”
Maroon 5 – “Wake Up Call”
Madonna - “Jump”
Anouk – “Good God”
Primal Scream – “Country Girl”
Rolling Stones –“Rain fall down”
Rammstein-“Mann gegen Mann”
Bink 182 - “I miss you”
Robbie Williams – “Sexed up”
Blondie – “Good Boys“
Robbie Williams – “Come Undone”
Madonna – “American Life”
Christina Aguilera – “Beautiful”
Lenny Kravitz - “I Can Fall In Love Again”
Paul Mccartney - “Lonely Road”
Ozzy Osbourne - “Gets Me Through”
U2 - “Walk on“
U2 - “A beautiful day”
Madonna - “Music”
Smashing Pumpkins - “Try”
Moby - “Porcelain”
Iggy Pop - “Corruption”
Jamiroquai - “Canned Heat”
Metallica - “Whisky in a Jar”
Metallica - “Turn the Page”
The Cardigans – “My Favorite Game”
Madonna - “Ray of Light”
Prodigy - “Smack My Bitch Up”

COMMERCIALS
Nikon " Yacht & Tango" Featuring Ashton Kutcher
Doritos "Night and Day" - "Rihanna"
Martini - "Gold"
Virgin - " Crazy life"
JC Penney - "School" & "Event"
Mercedec - "C-Class"
Hugo Boss/Boss Orange – “Orlando Bloom”
Avon Magnify – “Reese Witherspoon”
Avon Outspken – “Fergie”
Dior Lady Rouge – “Marion Cottilard”
Halle Berry Fragrance – “Reveal”
Coca Cola – “Coca Cola Teens”
Citroen – “Staying Alive”
Target – “I Got A Feeling - Black Eyed Peas”
Dior Homme – “Jude Law”
Swiftcover – “Iggy Pop”
William Rast – “Justin Timberlake”
Virgin – “Samuel L. Jackson”
Dell - “Work It”
Sunsilk - “Mario Cam“
Panasonic - “Why Still Life”
VW - “Unpimp mein Auto”
TAB - “ Energy to Be A Woman”
Puma
Virgin Mobile Phones
ADIDAS
FCUK- “Kinky bugger”
McDonalds – “ brand 2002”
Ikea – “ Go Cubic”
Smirnoff - “Make Over”
H&M Rocky – “Brave new world”

SHORTS AND FEATURES
Hollywood Undead documentary – RSA Films/ Octone Records
William Rast short film – RSA Films
Horsemen, Feature Film – Mandate pictures/Platinum Dunes
Madonna Confessions Tour, NBC Special – RSA/Black Dog Films
I’m going to tell you a secret, Documentary - Lucky Lou Productions
Spun, Feature film- Muse Productions
Good Boys, Short Film – Renck Åkerlund Films
The Eye, Short Film - Pettersson Åkerlund
Try, Short Film - Pettersson Åkerlund
Turn the Page, Short Film - Pettersson Åkerlund
The Hidden , Short Film - Pettersson Åkerlund
Behind Enemy Lines, Short Film – Pettersson Åkerlund / TV4

ART PROJECTS
Moca 30th anniversary – Collaborated with Francesco Vezzoli
Place – Featuring Mikhail Baryshnikov and Ana Laguna, Swedish Royal Dramatic Theatre 2009
A Jonas Åkerlund Experience, Dance museum Stockholm 2005/06
3’Frankfurt Schrin 2004
Media City Seuol 2000
Super Cirkör, live circus extravaganza – Super Cirkör 1998
kfurt Schrin 2004
Media City Seuol 2000
Super Cirkör, live circus extravaganza – Super Cirkör 1998

Tuesday 5 October 2010

GOODWIN

Andrew Goodwin had identified a number of key features which are within a music video, these are:

- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography
- Record companies will demand a lot of close-ups of the main artist or vocalist
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
- there are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fan
s.

CODES AND CONVENTIONS

Codes = Equipment used cameras, also symbolic codes for example what the person is feeling and how we see that

Convention = The way things are done within the video this also describes the genre of the music video

The conventions of a music video vary depending on genre of music. However, some general conventions are: The artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, and the codes of dress reflect the mood of the song.

These can be placed into certain categories; such as;

Narrative – Which a music video has a story/theme to it

Performance – Where the band or artist is playing

Mixture – With a mix of both narrative and performance qualities

Cameo – Where the band or the artist is featured in the narrative but doesn’t perform

Animation – Where the video contains digital features such as flash and stop frame.