Codes = Equipment used cameras, also symbolic codes for example what the person is feeling and how we see that
Convention = The way things are done within the video this also describes the genre of the music video
The conventions of a music video vary depending on genre of music. However, some general conventions are: The artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, and the codes of dress reflect the mood of the song.
These can be placed into certain categories; such as;
Narrative – Which a music video has a story/theme to it
Performance – Where the band or artist is playing
Mixture – With a mix of both narrative and performance qualities
Cameo – Where the band or the artist is featured in the narrative but doesn’t perform
Animation – Where the video contains digital features such as flash and stop frame.
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