Thursday 25 November 2010

STORY BOARD

Thursday 21st October 2010

Today I have been finishing off the story board, and Lawrence is making a Glogstar mood board for Lucy Star!

As well as this we have been listening to the song Material Girl, over and over and over again, to work out the timings for each stage on the Story board and figuring out how we will make the time laps fit into the song.

Location

From the idea that Lawrence and Myself had come up with, we thought that it would be best after our first idea to keep this one short and simple - this is mainly because it would be easily done with no budget as well as not being too boring.

Our music video has three main scences to it, each scene having a different location which we know we have at hand, and would not need official permission to use.

Scene 1
Our first scene will take place in a studio which has a white background, this will either be in our art gallary as this has white walls and a white floor which fits in perficatly with what we are looking for, or in a recording studio in London which we could also use.







Scene 2
The second scene we will be using either a bedroom or a dressing room to shoot in as we will be needing a mirrow and a wardrode, this we either use one of our friends bedrooms, make up a dressing room in the art gallary that looks like one of the ones that you see on film sets or if we use the film studio in a London University then we will see if it is possible to use of their dressing rooms.



Scene 3

The final scene of our music video will be a performance from Lucie Star which will be in a black room. For this we thought that we would use the Drama studio in our school as they have lights which we can opperate during the performance for the music video. As well as this, the Drama studio is all black with a black stage, which is just what we are looking for. If it is possible for Lawrence and Myself to shoot our music video in London, if it is possible we will use the white room again, but when it comes to editing we will just change the background colour.

Similar Artists

Avril Lavigne
I think that Avril Lavigne is a similar music artist to Lucy Star because even though her image has changed over the years, she is still very much her own person, and has a unique style.
When she first became popular, her style was quiet punk and dark, now as she has gotten older, her style has changed and she has become more lady like in the way that she dresses; even though she is not as dark as she used to be, she is still an idiviual and this is always coming across in her music videos. Her music style has also changed and she has gone from being quiet dark and punky to more of a pop style of music. This maches Lucy Star because she in an individual, and wants this to come across in her video's, the same way that Avril Lavigne does.

Lady Gaga
On our breif that Lawrence and I had been given, it stated that Lady Gaga was one of her influences, I also think that she is a similar artist to Lucy Star, this is not due to the music that she produces but to her personality and the style of clothes, hair and make-up that she wears. Everything she wears she designs her self, as well as some of the music videos that she as. Lady Gaga is as much as an individual as Lucy Star and neither of them care what other people think of them.

Florence and The Machine

Early Madonna

Cindy Lauper

Costume

During our music video/promo, there will be two to three different costume changed.
The first costume that Lucy Star will be dressed in is in the first scene, the second (&) third costume will be during the performance in the third scene.

Costume 1
The first costume idea we had was to prepresent Lucy Star in a way in which society thinks that young ladys should look, for example pretty in pink and in a shortish dress. Lucy will also be wearing purple Dr Martens as she will be refusing to take them off to wear a pair of high heeled shoes.

Costume 2
This would be the individual Lucy, the way she is and her dress will refect her personality. I have not decided on what the dress will look like yet, but I know that it will either be black or purple and I will also be wearing a blightly coloured tutu underdeath to add colour and volume to the outfit. She will aslo be wearing purple Dr Martens.

Journal

23rd November 2010
Over the weekend I had an idea to slightly change our music video, this was to make it run more smoothly and to also make it easier to film.
I thought that it would be best to change the dressing room idea and also the begining of the video, the new idea it to show Lucys thoughts on how she would rather look, the way that she really is and not the pink girly person that the make up artists have made her look like. The next idea that I changed would be to cut out the dressing room idea and to have it so that Lucy is getting ready in the black room with the stage where her performance part of the video will be and she will be looking into a small hand held mirror and doing her make up her self - this will still be time lapsed but will not be going as fast as our original idea.
Becuase of the idea change that I had, it was nessassary for me to draw out a new story board.

24th November 2010
I spent this evening drawing out my new story bord for the idea changes that I have, I also counted all of the shots that I had, the new story bored has 132 shots, where as the old story bord was only 35.

Thursday 18 November 2010

Intertextuality

Intertextuality
"Intertextuality is the shaping of texts' meanings by other texts. It can refer to an author’s borrowing and transformation of a prior text or to a reader’s referencing of one text in reading another. The term “intertextuality” has, itself, been borrowed and transformed many times since it was coined by poststructuralist Julia Kristeva in 1966. As critic William Irwin says, the term “has come to have almost as many meanings as users, from those faithful to Kristeva’s original vision to those who simply use it as a stylish way of talking about allusion and influence” "


Pop Intertextuality Example- Madonna Madonna has brought out various albums in the past, this is one of her is one of the most recent albums as part of her comeback. Her image has been changed to the more dance route of pop reimaging herself to her target audience. The use of pink and purple on all the products gives a feminine impression, the photography in the background also gives the impression as though she’s in the middle of dancing also portraying of how the music is upbeat. Again, the idea of a dance album is reinforced in her name where portraying the ‘O’ is through a dance light. Her position and body language on the CD covers show her as being professional in dancing. The colour schemes are the same throughout these products also.

Rap Intertextuality Example- Kanye West Kanye West is a very popular rapper from America, his album covers are unique and eccentric by not using photography similar to MIKA but using graphics in an artistic way giving the impression of humour within his lyrics and work. It creates a bigger contrast between each song making them more individual. The cartoons are humorous yet there is obvious talent in creating his CD covers. The right CD cover depicts a bear wearing glasses which West is known to wear in his videos and other CD covers and on tour, it is a distinguishable factor and characteristic which helps the audience to recognise him and his products. It also creates suspense by not being able to see his face well enough, whilst reflecting his personality and shows how he is unique much like how Lady Gaga is representing herself differently to catch attention due to the wide range of already existing artists.

Rock Intertexuality example Blur is another popular band falling under the contemporary indie rock category and have recently reformed for another tour and album. The below CD covers represent themselves as being unique and specifically modern with the use of unusual photography and graphics art. Each photograph is not what would be expected to promote music but with the use of their name ‘blur’ in its consistent font, then the audience are able to recognise the CD covers in which the music band has produced. Their lyrics have helped to form the album with the songs and therefore the cover acts as an introduction giving people a simple atmosphere for the song meanings. In areas it can be seen as humorous or misunderstood creating an unknown image of blur which is also reinforced by the name blur which is intriguing as well. Overall, there is the impression of talent and creativity.

R&B Intertexuality Example- Rihanna Here is a link to Rihanna’s music video for Unfaithful:  All the CD covers for Rihanna show her emotions clearly or body language representing the song well, each cover is well manipulated to create a flawless effect of either her skin or to capture a perfect moment including the edited lighting. The close ups allow the audience to recognise the singer immediately and to visualise her emotions which are clearly expressed also in her music videos. In her music videos she is the main focus throughout and this remains the same on her CD covers allowing the audience to understand her thoughts and emotions over something which is why she has a huge female audience.

Dance Intertexuality Example- Angel City Angel city is a dance group with the main female singer being Lara McAllen. The majority of their songs have been covers but they still have remained successful, the fonts on both single covers are the same with their bold structure which is striking. The background colours contrast showing how each song is different and people will associate the colour immediately with the song, the woman on the front is dressed for night life representing dance music typically selling herself to the audience and is probably a model rather than part of the band. The logo which is also the title of band makes them recognisable on the album despite changing colour.

My Song, Madonna's "Material Girl" and Marilyn Monroe's "Diamonds Are A Girl's Friend"
 Marilyn Monroe's song from the movie, "Gentlemen Prefer Blonds" from 1953 was the model for Madonna's music video on her song, "Material Girl". The following resources would be useful for anyone doing a case study on Madonna and identifying intertextuality. Materialism was rampant in the 1980s and reflected in several movies produced during that period.

I will be using the use of intertextuality of the materialism, to be ironic in the fact that Lucy star is not a materialist person, this will be done by showing her facial exprestions as not being very happy, showing her taking off layers of make-up that girls seem to where in my generation, and then having hardly any make up on. This will be done by Lucy using a make up wipe to wipe away orange foundation and bright pink lipstick and pulling a discusted face when seeing what has been left on her wipe.

Tuesday 16 November 2010

SHOT TYPES

LOOKING WITHIN LOOKING
One of the shot types that we are using to make our music video different is to use goodwins theory of looking within looking. This will be used when Lucy Star is getting ready for her performance.

TIME LAPES
We are concidering to use Time Lapes during the time that Lucy Star is getting ready, to make this faster.

CLOSE UP
We will be using a lot of Close Up shots of Lucy, as she is a new artist and her audience will want to see what she looks like.

Extreme Close up of a cat's eye
EXTREAM CLOSE UP
We will be using the extream close up shots when Lucy is getting ready, and also when she is singing.




Friday 12 November 2010

PRODUCTION BRIEF

The brief that Lawrence and I have chosen as our artist for our Music video is "Lucy Star", we had no problem choosing this brief and there was no arguement as we both picked her as soon as we read the brief and saw the colour PINK!

"Lucy Star (real name Lucinda Strompton) is 19 and comes from a small town in Scotland.
She entered the X-Factor in 2009, but after reaching the judges house, she lost out as she was told that she was 'too different'. Lucy decided to change tack. She used her X-Factor exposure to build a fanbase through networking sites such as MySpace and Facebook, releasing a few down as a free download. She got signed to Rough Trade a few months ago."

Sound: 80s punk/pop revival
Ideology: Be who you want to be, not what society says you should be
Influences: Janis Joplin, Maddonna, Lady Gaga, Florence & The Machiene, Avril Lavigen
Likes: Charity Shops, Clubbing, Fancy Dress Partys
Dislikes: Size zeros, boredom

ROUGH TRADE

Rough Trade is an independent record label which is based in West London.


Geoff Travis was traveling in North America and amassed a huge record collection as he moved from coast to coast. He then shipped these records back to the UK. He then open a shopped called Rough Trade with all of these records that he had he consumed over his time traveling.
The record label Rough Trade first started in a record shop in West London in the February of 1976. The shop was "trailblazing, farsighted, welcoming, radical" some may even have said that he was "revolutionary" and was selling: seven-inch picture sleeves whose market was about to exponentially explode, reggae LPs, punk fanzines, badges. By 1978, it had a distribution system, this starting with taking and selling records from bands benefiting from an emerging a DIY culture. It then became logical to them that then, that they should start a record label - and this was how the independant recording labels first started.

MUSIC VIDEO IDEA

Tuesday 12th October 2010

After alot of thinking about the brief Lawrence and I had been given, we decided to make a music video for the song "Girls just wanna have fun" by Cynndi Larper.

We came up with an idea based around the personaily of "Lucy Star" and what she beilves in. Lucy Star is an individual, and does not agree to what society believes young women should be doing at the age of 19. The "normal teenage thing" of our generation is for girls to go out clubbing, get drunk and walk home with no shoes on, as well as being very materialilstic - which Lucy Star is not.
The idea for our video would be to show Lucy Star doing the things that she does on a weekend with her friends, for example we would show Lucy Star at a car meet, by on the way there driving or walking past girls out clubbing falling over themselves, and her pulling a face at how bad this looks.

The idea still needs some work.  

MUSIC VIDEO IDEA 2

Tuesday 19th October
Today during our double lesson of Media, Lawrence and myself  had discussed the problems that we came across when deciding the first idea of our music video for "Girls just wanna have fun" and this was that we do not have the funding for the costume idea that we had for this video and we spoke to our teacher about the problem that we had encountered.


We first decided that we would change our brief completely, and do a boy/punk band and ask the boys in year 12 or 13 who have their own band to perform in the video for us. We then scrapped this idea, and thought that it would be best to keep our original brief, and either change the idea for a video for the same song.


After thinking long and hard, I came up with a concept that I thought would be easily achieved but would also make a good video - this was to do a video that was mainly based on performance, which would also establish our artist identity.


The video would start with "Lucy Star" being preened by make-up artist and stylists, trying to make her look the way that the music director/ the public/industry feel that this is how she should be looking, i.e pretty and pink, blond hair etc.. singing with a white background portraying that she is meant to be a sweet and kind, pure young lady - but she rebels. We then go on to a time laps of her getting herself ready, making her self up to the person that she really is, the unique character of "Lucy Star". After this she has finished this the time laps stops, and she goes into a dark room to shoot her music video and sings the rest of the song untill the end.


After thinking about the music video that I had just thought of, we both decided that it would be better to go with the song "Material Girl" as it would fit in better with the narrative of the music video.

MATERIAL GIRL

Some boys kiss me, some boys hug me
I think they're O.K.
If they don't give me proper credit
I just walk away

They can beg and they can plead
But they can't see the light, that's right
'Cause the boy with the cold hard cash
Is always Mister Right, 'cause we are

Chorus:

Living in a material world
And I am a material girl
You know that we are living in a material world
And I am a material girl

Some boys romance, some boys slow dance
That's all right with me
If they can't raise my interest then I
Have to let them be

Some boys try and some boys lie but
I don't let them play
Only boys who save their pennies
Make my rainy day, 'cause they are

(chorus)

Living in a material world [material]
Living in a material world
(repeat)

Boys may come and boys may go
And that's all right you see
Experience has made me rich
And now they're after me, 'cause everybody's

(chorus)

A material, a material, a material, a material world

Living in a material world [material]
Living in a material world
(repeat and fade)

SONY BMG

Sony Music Entertainment is part of one of the largest music companies in the world. Sony has a broad variety of local artists and international superstars, which includes a catalogue comprising of some of the most important recordings in history.  
Sony Music was founded in 1929, but named as the American Record Corporation through the merge of other smaller record companies. The American Record Company also founded Columbia Phonograph Company, as well as Okeh records during America’s great depression which then open up many job opportunities for many people.
The Columbia Phonograph Company had international subsidiaries and affiliates such as the Columbia Graphophone Company in the United Kingdom, but they were sold off prior to CBS acquiring American Columbia, therefore the international arm founded in 1961 and launched in 1 Sony renamed the record company Sony Music Entertainment (SME) on January 1, 1991, fulfilling the terms set under the 1988 buyout, which granted only a transitional license to the CBS trademark.
Also on January 1, 1991, to replace the CBS label, Sony reintroduced the Columbia label worldwide, which it previously held in the United States and Canada only, after it acquired the international rights to the trademark from EMI in 1990. Japan is the only country where Sony does not have rights to the Columbia name as it is controlled by Columbia Music Entertainment, an  unrelated company. Thus, until this day, Sony Music Japan does not use the Columbia trademark for Columbia label recordings from outside Japan which are issued in Japan. The Columbia Records trademark was also controlled in Spain by another company, Bertelsmann Music Group (BMG), which Sony Music subsequently obtained through the 2004 merger, and later through the 2008 buyout, of BMG.
Sony BMG is an equal venture between the Sony corporation of America and Berelsmann AG. The successor of the venture of Sony Music Entertainment, and is 100% owned by the Sony Corporation of America. The venture was finally completed by March 2004, and it is one of the four biggest music companies, and also has ownership of the distribution of recording labels.
In July 2005 Sony BMG was fined 10 million dollars after the New York Attorney General's office determined that they had been practicing payola mostly in the form of direct payments to radio stations and bribes to disc jockeys to promote various artists including Franz Ferdinand, Audioslave, and mainly Jessica Simpson. Epic Records, one of their labels, was specifically cited for using fake contests in order to hide the fact that the gifts were going to disc jockeys rather than listeners
In 2008, The Federal Trade Commission sued Sony BMG for collecting and displaying personal data of 30,000 minors without parental consent via its websites since 2004, violating the Federal Trade Commission Act and the Children's Online Privacy Protection Act. Sony did not restrict minor children's participation in its websites. Sony paid a $1 million fine.
ony BMG Music Entertainment was a global recorded music company, which was a 50–50 joint venture between the Sony Corporation of America and Bertelsmann AG. The venture’s successor, the again-active Sony Music Entertainment, is 100% owned by the Sony Corporation of America.
Sony BMG Music Entertainment began as the result of a 50–50 joint venture between Sony Music Entertainment (part of Sony) and Bertelsmann Music Group (part of Bertelsmann) completed on March 4, 2004. It is one of the Big Four music companies, and includes ownership and distribution of recording labels such as Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCA Victor Records, RCA Records, Legacy Recordings, Sonic Wave America, and others. The merger affected all Sony Music and Bertelsmann Music Group companies worldwide except for Japan, where it was felt that it would reduce competition in that country’s music industry significantly.

Wednesday 10 November 2010

SEAN ELLIS

Sean Ellis started taking pictures when he was 11.  Trained as a still life photographer, Sean moved to London from Brighton in 1994.  Applying his knowledge of the still life and using it to light fashion models helped to make him one of the new generation of fashion photographers who were most sought after in the late nineties.

His work with magazines such as iD, The Face, Visionaire, Dazed and Confused, Numero and Vogue has often pushed the darker side of fashion photography with a style that has been described as ‘cinematic’.  This led to a crossover with moving film and a string of acclaimed music videos followed.

He has directed commercials for Jean Paul Gaultier, Land Rover, Rimmel, O2, EA Games, Nike, H&M, Samsung and Hugo Boss.

He has collaborated with fellow director, David Lynch on a series of fashion images that were published in Harper’s Bazaar.

‘A photograph everyday for a year’ was the idea behind his first published book 365 – A Year in Fashion which includes commercial and personal work taken during 1999.

Sean has written and directed three short films. LEFT TURN (2001), a dark psychological horror film, and the highly acclaimed CASHBACK (2004), a visually rich black comedy which received the top award at 14 international film festivals and was nominated for an Oscar in 2006. VOYAGE D’AFFAIRES (The Business Trip) (2008) staring Guillaume Canet and Melanie Laurent was nominated for a 2009 British Academy of Film and Television (BAFTA) award and won ‘Best Film’ at the 2010 Fuji Short film awards.

His first feature film was born from the Short film of the same name. CASHBACK (2006), which includes the original short film within its running time picked up the C.I.C.A.E award at the San Sebastian Film Festival in 2006.

His second feature, THE BRØKEN (2008) starred Lena Headey, Ulrich Thomsen, Melvil Poupaud and Richard Jenkins. The film premiered at the 2008 Sundance film festival as part of its official selection program and also won the prize for best Cinematography at the Sitges international film festival.

Sean’s second book, Kubrick the Hungarian Vizsla will be published by Schirmer/Mosel in the autumn of 2010

Monday 1 November 2010

GENRE

"Music can be divided into many genres in many different ways. These classifications are often arbitrary and controversial, and closely related styles often overlap. Many do not believe that generic classification of musical styles is possible in any logically consistent way, and also argue that doing so sets limitations and boundaries that hinder the development of music. While no one doubts that it is possible to note similarities between musical pieces, there are often exceptions and caveats associated. Labeling music with genres often do not reflect a specific culture, race, or time period. Larger genres consist of more specific subgenres."

There are many different "Types" of music, which are then put into genre's. A song can not always fit into a certan genre, it can better labeled as a type of music, because when the beat or pase of the song has been changed, the genre can be completely different - for example you can have two songs which are exactly the same, but when two different types of artists sing the same song, the genre is different, one could be house music and the other country, but the type of song will still have the same meaning.

Example's of "types" of music 
 Acapella - any singing performed without instrumental backing
4x4 Garage - UK garage also known as Bassline
Bakersfield sound - gritty, hard-edged reaction against 1950s pop country
Dance-pop - contemporary form of dance music with pop music structures
Death/Doom- a fusion between death metal and doom metal
Electronic luk thung - Dance-ready form of Thai pleng luk thung
Funk metal - 1980s combination of funk, heavy metal and punk rock

Examples of genre
Rock 'n' roll (1950s) - Chuck Berry, Buddy Holly, Elvis Presley
Rock (1960s) - Beatles, Rolling Stones, Who, Creedence Clearwater Revival
Rock (1970s) - Led Zeppelin
Americana - Dave Alvin, Neko Case, John Hiatt
Emo - Death Cab for Cutie, Dashboard Confessionals
Country - Hank Williams Sr., Patsy Cline
Jazz - Duke Ellington, Count Basie, Louis Armstrong
Big Band - Glenn Miller, Tommy Dorsey
Pop vocalists - Frank Sinatra, Ella Fitzgerald, Tony Bennett
Blues - Robert Johnson, Bessie Smith
Folk - Woody Guthrie, Pete Seeger
Reggae - Bob Marley, Toots & the Maytals
Soul - Sam Cooke, Aretha Franklin, Otis Redding
R&B - Ray Charles, Etta James

Celtic - the Chieftains
Rap - LL Cool J, Run DMC
Hip-hop - Lauryn Hill

Music Video codes and conventions