Friday 17 December 2010

Journal

17th December
Today is a staff training day but Lawrence, myself and Annie decided that it would be best to come and film as we would have all the time that we needed as there would be no lessons going on.
We was all in school for 10am and we got everything filmed that we needed for the second half of our music video.
I uploaded all this onto the macs and watched it back but Im not happy with the way that it all came out so I am planning to film again when we go back to school in January.

Thursday 16 December 2010

Journal

Thursday 9th December
Today Lawrence and I was meant to start filming but due to a citizenship lesson during the time that we had media and having no free lessons on this day, we could not film. As well as this Lawrence forgot to book out the camera which was no problem as we couldn't film anyway.

Tuesday 14th December
Annie joined our group today as she was struggleing to work on her own, I have no problem with this as I know that she is a hard worker and will make sure that she catches up and helps.
Today during media we started to film our music video at last! It may have taken two hours but we got every shot filmed for our first section of our music video. The only problem we had was that we could not film in the senic doc where we wanted to as students were in there doing art work and work experience students were working on the computers. We waited untill we could find Henry Ward to make sure that it would be fine to shoot in the gallery. We were unable to shoot in the part of the gallery that had the best light as the work from the alternitive prize was still up and we are not aloud to take it down as they may get damaged. There is one white section of wall which had a block infront if it with a projector on top - we thought it would be best to shoot here, the only problem being that we would not have been able to get any long shots in. Its a good job that Annie joined our group as Lawrence has no idea how to work a camera, even though he could not film he still had an input as he was in the music video and helped alot, as well as my friend Siobhan.
After we had done a few takes of this shot I had an idea that it would be good to film infrount of three tv screen that were on the wall as we could edit me into them and use these shots through out the music video, Lawrence confermed that this could be possible and we started to film again making sure that we had a veritey of shots so that when it comes to editing we would be certain to have every type of shot that we need, including a long shot.
We finished this within the lesson and I also had time to be apart of Jays music Video.

We have decided that on Friday we would all come in as well as my friend Jess to film the other half of the music video, as it is a teacher training day we are sure that will we have one of the drama rooms to ourself and as we have no lessons we know that we will get all of the shots needed and this will only take a few hours.

Friday 10 December 2010

Journal

10th December
Today, as Lawrence and I have two free periods and Media last lesson we planned to start filming for definite, I have brought in everything we need, and Lawrence has despaired. Im starting to get worried about filming and I have asked Jessica to help me start filming, as I want this to be done on time with out having to rush around last minute.

Wrecky Shots

15th December
Today we planned to take some wrecky shots, and start filimg some rough cuts to make sure that lawrence and myself will know everrything that we need to do when it comes to filming properly so that this can be done quickly and smoothly. I was not in today as I was feeling unwell but as soon as I am back in school we will start filming.

16th December
Today both Lawrence and myself are in school and we are both ready for filming, but due to a Citizenship lesson period one this cut a whole hour out of our filming which then meant we would not have enought time to get started, we started on a wrecky shots and planning where and when we could start filming. Our first idea was to film the first location in the schools gallery as this is all white and has alot of natural light which we could use, but due the alTURNERtive prize, there is still art work up in the gallery which wont be taken down untill after christmas, we spoke to Mr Ward who is incharge of the gallery and said that a wall had just been painted white in the senic doc and we could use that if we wanted. We are still going to ask if one of the pantings in the gallery could be taken down on the wall that we wanted to use, but if this is not possible we will use another white wall or film in the senic doc. Today we took pictures of both these locations.



Story Board 2

After I had come up with the new and simplier idea for a music video I needed to draw up a new story board, as well as including new shots as we counted the number on the old story board and we had only drawn up 35 which wasnt nearly enough, our new story board has over 100!

















Friday 3 December 2010

Journal

Friday 3rd December
This week Lawrence and I was meant to start filming  but because of the snow the school was clossed so there was no way of us filming becuase neither of us have a camera and our two locations that we are using are in school. Next week we are going to start filimg and do as much as we  can to meet our deadline!

Thursday 25 November 2010

STORY BOARD

Thursday 21st October 2010

Today I have been finishing off the story board, and Lawrence is making a Glogstar mood board for Lucy Star!

As well as this we have been listening to the song Material Girl, over and over and over again, to work out the timings for each stage on the Story board and figuring out how we will make the time laps fit into the song.

Location

From the idea that Lawrence and Myself had come up with, we thought that it would be best after our first idea to keep this one short and simple - this is mainly because it would be easily done with no budget as well as not being too boring.

Our music video has three main scences to it, each scene having a different location which we know we have at hand, and would not need official permission to use.

Scene 1
Our first scene will take place in a studio which has a white background, this will either be in our art gallary as this has white walls and a white floor which fits in perficatly with what we are looking for, or in a recording studio in London which we could also use.







Scene 2
The second scene we will be using either a bedroom or a dressing room to shoot in as we will be needing a mirrow and a wardrode, this we either use one of our friends bedrooms, make up a dressing room in the art gallary that looks like one of the ones that you see on film sets or if we use the film studio in a London University then we will see if it is possible to use of their dressing rooms.



Scene 3

The final scene of our music video will be a performance from Lucie Star which will be in a black room. For this we thought that we would use the Drama studio in our school as they have lights which we can opperate during the performance for the music video. As well as this, the Drama studio is all black with a black stage, which is just what we are looking for. If it is possible for Lawrence and Myself to shoot our music video in London, if it is possible we will use the white room again, but when it comes to editing we will just change the background colour.

Similar Artists

Avril Lavigne
I think that Avril Lavigne is a similar music artist to Lucy Star because even though her image has changed over the years, she is still very much her own person, and has a unique style.
When she first became popular, her style was quiet punk and dark, now as she has gotten older, her style has changed and she has become more lady like in the way that she dresses; even though she is not as dark as she used to be, she is still an idiviual and this is always coming across in her music videos. Her music style has also changed and she has gone from being quiet dark and punky to more of a pop style of music. This maches Lucy Star because she in an individual, and wants this to come across in her video's, the same way that Avril Lavigne does.

Lady Gaga
On our breif that Lawrence and I had been given, it stated that Lady Gaga was one of her influences, I also think that she is a similar artist to Lucy Star, this is not due to the music that she produces but to her personality and the style of clothes, hair and make-up that she wears. Everything she wears she designs her self, as well as some of the music videos that she as. Lady Gaga is as much as an individual as Lucy Star and neither of them care what other people think of them.

Florence and The Machine

Early Madonna

Cindy Lauper

Costume

During our music video/promo, there will be two to three different costume changed.
The first costume that Lucy Star will be dressed in is in the first scene, the second (&) third costume will be during the performance in the third scene.

Costume 1
The first costume idea we had was to prepresent Lucy Star in a way in which society thinks that young ladys should look, for example pretty in pink and in a shortish dress. Lucy will also be wearing purple Dr Martens as she will be refusing to take them off to wear a pair of high heeled shoes.

Costume 2
This would be the individual Lucy, the way she is and her dress will refect her personality. I have not decided on what the dress will look like yet, but I know that it will either be black or purple and I will also be wearing a blightly coloured tutu underdeath to add colour and volume to the outfit. She will aslo be wearing purple Dr Martens.

Journal

23rd November 2010
Over the weekend I had an idea to slightly change our music video, this was to make it run more smoothly and to also make it easier to film.
I thought that it would be best to change the dressing room idea and also the begining of the video, the new idea it to show Lucys thoughts on how she would rather look, the way that she really is and not the pink girly person that the make up artists have made her look like. The next idea that I changed would be to cut out the dressing room idea and to have it so that Lucy is getting ready in the black room with the stage where her performance part of the video will be and she will be looking into a small hand held mirror and doing her make up her self - this will still be time lapsed but will not be going as fast as our original idea.
Becuase of the idea change that I had, it was nessassary for me to draw out a new story board.

24th November 2010
I spent this evening drawing out my new story bord for the idea changes that I have, I also counted all of the shots that I had, the new story bored has 132 shots, where as the old story bord was only 35.

Thursday 18 November 2010

Intertextuality

Intertextuality
"Intertextuality is the shaping of texts' meanings by other texts. It can refer to an author’s borrowing and transformation of a prior text or to a reader’s referencing of one text in reading another. The term “intertextuality” has, itself, been borrowed and transformed many times since it was coined by poststructuralist Julia Kristeva in 1966. As critic William Irwin says, the term “has come to have almost as many meanings as users, from those faithful to Kristeva’s original vision to those who simply use it as a stylish way of talking about allusion and influence” "


Pop Intertextuality Example- Madonna Madonna has brought out various albums in the past, this is one of her is one of the most recent albums as part of her comeback. Her image has been changed to the more dance route of pop reimaging herself to her target audience. The use of pink and purple on all the products gives a feminine impression, the photography in the background also gives the impression as though she’s in the middle of dancing also portraying of how the music is upbeat. Again, the idea of a dance album is reinforced in her name where portraying the ‘O’ is through a dance light. Her position and body language on the CD covers show her as being professional in dancing. The colour schemes are the same throughout these products also.

Rap Intertextuality Example- Kanye West Kanye West is a very popular rapper from America, his album covers are unique and eccentric by not using photography similar to MIKA but using graphics in an artistic way giving the impression of humour within his lyrics and work. It creates a bigger contrast between each song making them more individual. The cartoons are humorous yet there is obvious talent in creating his CD covers. The right CD cover depicts a bear wearing glasses which West is known to wear in his videos and other CD covers and on tour, it is a distinguishable factor and characteristic which helps the audience to recognise him and his products. It also creates suspense by not being able to see his face well enough, whilst reflecting his personality and shows how he is unique much like how Lady Gaga is representing herself differently to catch attention due to the wide range of already existing artists.

Rock Intertexuality example Blur is another popular band falling under the contemporary indie rock category and have recently reformed for another tour and album. The below CD covers represent themselves as being unique and specifically modern with the use of unusual photography and graphics art. Each photograph is not what would be expected to promote music but with the use of their name ‘blur’ in its consistent font, then the audience are able to recognise the CD covers in which the music band has produced. Their lyrics have helped to form the album with the songs and therefore the cover acts as an introduction giving people a simple atmosphere for the song meanings. In areas it can be seen as humorous or misunderstood creating an unknown image of blur which is also reinforced by the name blur which is intriguing as well. Overall, there is the impression of talent and creativity.

R&B Intertexuality Example- Rihanna Here is a link to Rihanna’s music video for Unfaithful:  All the CD covers for Rihanna show her emotions clearly or body language representing the song well, each cover is well manipulated to create a flawless effect of either her skin or to capture a perfect moment including the edited lighting. The close ups allow the audience to recognise the singer immediately and to visualise her emotions which are clearly expressed also in her music videos. In her music videos she is the main focus throughout and this remains the same on her CD covers allowing the audience to understand her thoughts and emotions over something which is why she has a huge female audience.

Dance Intertexuality Example- Angel City Angel city is a dance group with the main female singer being Lara McAllen. The majority of their songs have been covers but they still have remained successful, the fonts on both single covers are the same with their bold structure which is striking. The background colours contrast showing how each song is different and people will associate the colour immediately with the song, the woman on the front is dressed for night life representing dance music typically selling herself to the audience and is probably a model rather than part of the band. The logo which is also the title of band makes them recognisable on the album despite changing colour.

My Song, Madonna's "Material Girl" and Marilyn Monroe's "Diamonds Are A Girl's Friend"
 Marilyn Monroe's song from the movie, "Gentlemen Prefer Blonds" from 1953 was the model for Madonna's music video on her song, "Material Girl". The following resources would be useful for anyone doing a case study on Madonna and identifying intertextuality. Materialism was rampant in the 1980s and reflected in several movies produced during that period.

I will be using the use of intertextuality of the materialism, to be ironic in the fact that Lucy star is not a materialist person, this will be done by showing her facial exprestions as not being very happy, showing her taking off layers of make-up that girls seem to where in my generation, and then having hardly any make up on. This will be done by Lucy using a make up wipe to wipe away orange foundation and bright pink lipstick and pulling a discusted face when seeing what has been left on her wipe.

Tuesday 16 November 2010

SHOT TYPES

LOOKING WITHIN LOOKING
One of the shot types that we are using to make our music video different is to use goodwins theory of looking within looking. This will be used when Lucy Star is getting ready for her performance.

TIME LAPES
We are concidering to use Time Lapes during the time that Lucy Star is getting ready, to make this faster.

CLOSE UP
We will be using a lot of Close Up shots of Lucy, as she is a new artist and her audience will want to see what she looks like.

Extreme Close up of a cat's eye
EXTREAM CLOSE UP
We will be using the extream close up shots when Lucy is getting ready, and also when she is singing.




Friday 12 November 2010

PRODUCTION BRIEF

The brief that Lawrence and I have chosen as our artist for our Music video is "Lucy Star", we had no problem choosing this brief and there was no arguement as we both picked her as soon as we read the brief and saw the colour PINK!

"Lucy Star (real name Lucinda Strompton) is 19 and comes from a small town in Scotland.
She entered the X-Factor in 2009, but after reaching the judges house, she lost out as she was told that she was 'too different'. Lucy decided to change tack. She used her X-Factor exposure to build a fanbase through networking sites such as MySpace and Facebook, releasing a few down as a free download. She got signed to Rough Trade a few months ago."

Sound: 80s punk/pop revival
Ideology: Be who you want to be, not what society says you should be
Influences: Janis Joplin, Maddonna, Lady Gaga, Florence & The Machiene, Avril Lavigen
Likes: Charity Shops, Clubbing, Fancy Dress Partys
Dislikes: Size zeros, boredom

ROUGH TRADE

Rough Trade is an independent record label which is based in West London.


Geoff Travis was traveling in North America and amassed a huge record collection as he moved from coast to coast. He then shipped these records back to the UK. He then open a shopped called Rough Trade with all of these records that he had he consumed over his time traveling.
The record label Rough Trade first started in a record shop in West London in the February of 1976. The shop was "trailblazing, farsighted, welcoming, radical" some may even have said that he was "revolutionary" and was selling: seven-inch picture sleeves whose market was about to exponentially explode, reggae LPs, punk fanzines, badges. By 1978, it had a distribution system, this starting with taking and selling records from bands benefiting from an emerging a DIY culture. It then became logical to them that then, that they should start a record label - and this was how the independant recording labels first started.

MUSIC VIDEO IDEA

Tuesday 12th October 2010

After alot of thinking about the brief Lawrence and I had been given, we decided to make a music video for the song "Girls just wanna have fun" by Cynndi Larper.

We came up with an idea based around the personaily of "Lucy Star" and what she beilves in. Lucy Star is an individual, and does not agree to what society believes young women should be doing at the age of 19. The "normal teenage thing" of our generation is for girls to go out clubbing, get drunk and walk home with no shoes on, as well as being very materialilstic - which Lucy Star is not.
The idea for our video would be to show Lucy Star doing the things that she does on a weekend with her friends, for example we would show Lucy Star at a car meet, by on the way there driving or walking past girls out clubbing falling over themselves, and her pulling a face at how bad this looks.

The idea still needs some work.  

MUSIC VIDEO IDEA 2

Tuesday 19th October
Today during our double lesson of Media, Lawrence and myself  had discussed the problems that we came across when deciding the first idea of our music video for "Girls just wanna have fun" and this was that we do not have the funding for the costume idea that we had for this video and we spoke to our teacher about the problem that we had encountered.


We first decided that we would change our brief completely, and do a boy/punk band and ask the boys in year 12 or 13 who have their own band to perform in the video for us. We then scrapped this idea, and thought that it would be best to keep our original brief, and either change the idea for a video for the same song.


After thinking long and hard, I came up with a concept that I thought would be easily achieved but would also make a good video - this was to do a video that was mainly based on performance, which would also establish our artist identity.


The video would start with "Lucy Star" being preened by make-up artist and stylists, trying to make her look the way that the music director/ the public/industry feel that this is how she should be looking, i.e pretty and pink, blond hair etc.. singing with a white background portraying that she is meant to be a sweet and kind, pure young lady - but she rebels. We then go on to a time laps of her getting herself ready, making her self up to the person that she really is, the unique character of "Lucy Star". After this she has finished this the time laps stops, and she goes into a dark room to shoot her music video and sings the rest of the song untill the end.


After thinking about the music video that I had just thought of, we both decided that it would be better to go with the song "Material Girl" as it would fit in better with the narrative of the music video.

MATERIAL GIRL

Some boys kiss me, some boys hug me
I think they're O.K.
If they don't give me proper credit
I just walk away

They can beg and they can plead
But they can't see the light, that's right
'Cause the boy with the cold hard cash
Is always Mister Right, 'cause we are

Chorus:

Living in a material world
And I am a material girl
You know that we are living in a material world
And I am a material girl

Some boys romance, some boys slow dance
That's all right with me
If they can't raise my interest then I
Have to let them be

Some boys try and some boys lie but
I don't let them play
Only boys who save their pennies
Make my rainy day, 'cause they are

(chorus)

Living in a material world [material]
Living in a material world
(repeat)

Boys may come and boys may go
And that's all right you see
Experience has made me rich
And now they're after me, 'cause everybody's

(chorus)

A material, a material, a material, a material world

Living in a material world [material]
Living in a material world
(repeat and fade)

SONY BMG

Sony Music Entertainment is part of one of the largest music companies in the world. Sony has a broad variety of local artists and international superstars, which includes a catalogue comprising of some of the most important recordings in history.  
Sony Music was founded in 1929, but named as the American Record Corporation through the merge of other smaller record companies. The American Record Company also founded Columbia Phonograph Company, as well as Okeh records during America’s great depression which then open up many job opportunities for many people.
The Columbia Phonograph Company had international subsidiaries and affiliates such as the Columbia Graphophone Company in the United Kingdom, but they were sold off prior to CBS acquiring American Columbia, therefore the international arm founded in 1961 and launched in 1 Sony renamed the record company Sony Music Entertainment (SME) on January 1, 1991, fulfilling the terms set under the 1988 buyout, which granted only a transitional license to the CBS trademark.
Also on January 1, 1991, to replace the CBS label, Sony reintroduced the Columbia label worldwide, which it previously held in the United States and Canada only, after it acquired the international rights to the trademark from EMI in 1990. Japan is the only country where Sony does not have rights to the Columbia name as it is controlled by Columbia Music Entertainment, an  unrelated company. Thus, until this day, Sony Music Japan does not use the Columbia trademark for Columbia label recordings from outside Japan which are issued in Japan. The Columbia Records trademark was also controlled in Spain by another company, Bertelsmann Music Group (BMG), which Sony Music subsequently obtained through the 2004 merger, and later through the 2008 buyout, of BMG.
Sony BMG is an equal venture between the Sony corporation of America and Berelsmann AG. The successor of the venture of Sony Music Entertainment, and is 100% owned by the Sony Corporation of America. The venture was finally completed by March 2004, and it is one of the four biggest music companies, and also has ownership of the distribution of recording labels.
In July 2005 Sony BMG was fined 10 million dollars after the New York Attorney General's office determined that they had been practicing payola mostly in the form of direct payments to radio stations and bribes to disc jockeys to promote various artists including Franz Ferdinand, Audioslave, and mainly Jessica Simpson. Epic Records, one of their labels, was specifically cited for using fake contests in order to hide the fact that the gifts were going to disc jockeys rather than listeners
In 2008, The Federal Trade Commission sued Sony BMG for collecting and displaying personal data of 30,000 minors without parental consent via its websites since 2004, violating the Federal Trade Commission Act and the Children's Online Privacy Protection Act. Sony did not restrict minor children's participation in its websites. Sony paid a $1 million fine.
ony BMG Music Entertainment was a global recorded music company, which was a 50–50 joint venture between the Sony Corporation of America and Bertelsmann AG. The venture’s successor, the again-active Sony Music Entertainment, is 100% owned by the Sony Corporation of America.
Sony BMG Music Entertainment began as the result of a 50–50 joint venture between Sony Music Entertainment (part of Sony) and Bertelsmann Music Group (part of Bertelsmann) completed on March 4, 2004. It is one of the Big Four music companies, and includes ownership and distribution of recording labels such as Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCA Victor Records, RCA Records, Legacy Recordings, Sonic Wave America, and others. The merger affected all Sony Music and Bertelsmann Music Group companies worldwide except for Japan, where it was felt that it would reduce competition in that country’s music industry significantly.

Wednesday 10 November 2010

SEAN ELLIS

Sean Ellis started taking pictures when he was 11.  Trained as a still life photographer, Sean moved to London from Brighton in 1994.  Applying his knowledge of the still life and using it to light fashion models helped to make him one of the new generation of fashion photographers who were most sought after in the late nineties.

His work with magazines such as iD, The Face, Visionaire, Dazed and Confused, Numero and Vogue has often pushed the darker side of fashion photography with a style that has been described as ‘cinematic’.  This led to a crossover with moving film and a string of acclaimed music videos followed.

He has directed commercials for Jean Paul Gaultier, Land Rover, Rimmel, O2, EA Games, Nike, H&M, Samsung and Hugo Boss.

He has collaborated with fellow director, David Lynch on a series of fashion images that were published in Harper’s Bazaar.

‘A photograph everyday for a year’ was the idea behind his first published book 365 – A Year in Fashion which includes commercial and personal work taken during 1999.

Sean has written and directed three short films. LEFT TURN (2001), a dark psychological horror film, and the highly acclaimed CASHBACK (2004), a visually rich black comedy which received the top award at 14 international film festivals and was nominated for an Oscar in 2006. VOYAGE D’AFFAIRES (The Business Trip) (2008) staring Guillaume Canet and Melanie Laurent was nominated for a 2009 British Academy of Film and Television (BAFTA) award and won ‘Best Film’ at the 2010 Fuji Short film awards.

His first feature film was born from the Short film of the same name. CASHBACK (2006), which includes the original short film within its running time picked up the C.I.C.A.E award at the San Sebastian Film Festival in 2006.

His second feature, THE BRØKEN (2008) starred Lena Headey, Ulrich Thomsen, Melvil Poupaud and Richard Jenkins. The film premiered at the 2008 Sundance film festival as part of its official selection program and also won the prize for best Cinematography at the Sitges international film festival.

Sean’s second book, Kubrick the Hungarian Vizsla will be published by Schirmer/Mosel in the autumn of 2010

Monday 1 November 2010

GENRE

"Music can be divided into many genres in many different ways. These classifications are often arbitrary and controversial, and closely related styles often overlap. Many do not believe that generic classification of musical styles is possible in any logically consistent way, and also argue that doing so sets limitations and boundaries that hinder the development of music. While no one doubts that it is possible to note similarities between musical pieces, there are often exceptions and caveats associated. Labeling music with genres often do not reflect a specific culture, race, or time period. Larger genres consist of more specific subgenres."

There are many different "Types" of music, which are then put into genre's. A song can not always fit into a certan genre, it can better labeled as a type of music, because when the beat or pase of the song has been changed, the genre can be completely different - for example you can have two songs which are exactly the same, but when two different types of artists sing the same song, the genre is different, one could be house music and the other country, but the type of song will still have the same meaning.

Example's of "types" of music 
 Acapella - any singing performed without instrumental backing
4x4 Garage - UK garage also known as Bassline
Bakersfield sound - gritty, hard-edged reaction against 1950s pop country
Dance-pop - contemporary form of dance music with pop music structures
Death/Doom- a fusion between death metal and doom metal
Electronic luk thung - Dance-ready form of Thai pleng luk thung
Funk metal - 1980s combination of funk, heavy metal and punk rock

Examples of genre
Rock 'n' roll (1950s) - Chuck Berry, Buddy Holly, Elvis Presley
Rock (1960s) - Beatles, Rolling Stones, Who, Creedence Clearwater Revival
Rock (1970s) - Led Zeppelin
Americana - Dave Alvin, Neko Case, John Hiatt
Emo - Death Cab for Cutie, Dashboard Confessionals
Country - Hank Williams Sr., Patsy Cline
Jazz - Duke Ellington, Count Basie, Louis Armstrong
Big Band - Glenn Miller, Tommy Dorsey
Pop vocalists - Frank Sinatra, Ella Fitzgerald, Tony Bennett
Blues - Robert Johnson, Bessie Smith
Folk - Woody Guthrie, Pete Seeger
Reggae - Bob Marley, Toots & the Maytals
Soul - Sam Cooke, Aretha Franklin, Otis Redding
R&B - Ray Charles, Etta James

Celtic - the Chieftains
Rap - LL Cool J, Run DMC
Hip-hop - Lauryn Hill

Music Video codes and conventions

Friday 15 October 2010

Intertextual References

There are 3 different ways to have intertexual references in your music video, they are;
Stylistically – By imitating the style of a film or television genre, video game or cartoon.
Theme / Narrative – they have a story to them
Content – that some videos contain more subtle intertexual references within their content.


The Purpose
The purpose for intertexual references can add another dimension of meaning to a text as well as filling an important role for audiences. They can work on different levels so that they will understand by some, but not necessarily all, of the audience. Those who do “get” the reference feel privileged, as though they are in on the secret

Sunday 10 October 2010

ADAM SMITH

Adam Smith’s remarkable, possibly unique career path has taken him from making club and concert visuals via documentaries to award winning music videos and television drama (Skins, Little Dorrit & Dr Who).  His current film project with writer Polly Stenham (That Face, Tusk Tusk) and Film Four is the next stage in this diverse body of work.

Most recent work has been the critically acclaimed first episode and a special two-parter for the new series of the BBC’s Doctor Who  which gained special praise in both Variety and the Hollywood Reporter with The Guardian describing one episode as able ‘to lay credible claim to being the greatest episode of Doctor Who there has ever been’.

He has also completed the new visuals and music videos for the Chemical Brothers latest album “Further” (co directed with Marcus Lyall).

Smith studied film and video at London College of Printing before co-founding the visuals company “Vegetable Vision” and launching himself into designing visual shows and installations for bands (including Chemical Brothers, U2, Beth Orton), clubs, raves and events.

He has worked with The Chemical Brothers since their first gig back in 1994, producing ever more elaborate visuals, which have provided backdrops for their shows worldwide. This long-term collaboration prompted The Independent to hail him as the “the third Chemical Brother”. The synapse frying, brain-melting visuals were once described as if ”Henri Matisse and Pablo Picasso did animation for MTV " (The Dallas Morning News). He won the Grand Jury Prize Award for Best Music Video for the Chemical’s single Galvanize at Resfest 2005.

Another long-term collaborator of Smith’s is Mike Skinner of The Streets for whom he has directed several music videos, concert visuals and most recently persuaded to appear in one of his Dr Who episodes.

The video for ‘Blinded by the Lights’ won the DMA Best Video and was nominated for the D&AD Silver Pencil in 2005. It was deemed “too shocking for TV” by The Sun and praised for “skilful direction” by Creative Review.

His “brilliant comedy short film-cum-video” ‘What Goes Up Must come down’ stars actor Charlie Creed-Miles’ and features a priceless cameo by Kathy Burke. Dazed and Confused called it an “hilarious taxi romp” and it won the Golden Falcon Award at the 2007 Ibiza International Film Festival.

For his music video work Smith was described by ID Magazine as “the Hype Williams of grime videos, well kind of… if ‘What Goes Up (must come down)’ is anything to go by then perhaps he’s more like the Mike Leigh of hip hop and reggae”.

Smith’s documentary looking at the musical genre now described as ‘grime’ (Wiley-Wot do u call it?’) was the TV choice of The Guardian Guide and Time Out on its release on Channel 4 in 2005. His film ‘Ghetto On Sea’ (part of the Tower Block Dreams series for BBC3) charted the trials and tribulations of running a pirate radio station with Smith gaining unprecedented access to this very closed world.

A.I.P.S.’ (American Infantry Preservation Society) followed a group of extraordinary Englishmen who re-enact the Vietnam War in the Kent countryside. Broadcast on Channel 4 in 2003 it was The Telegraph’s Pick of the Day and described by The Times as “a surreal start to the weekend”.

His diverse work in Television drama began with the first series of Channel 4’s multi award winning show Skins. Episode four directed by Smith and written by Jack Thorne was described by The Times as “TV at its best”.A major six-episode foray into costume drama followed with the BBC1 adaptation of Charles Dickens’s ‘Little Dorrit’, which won multiple Emmy awards in 2009 including Best Mini Series.

Thursday 7 October 2010

JONAS AKERLUND

Jonas Åkerlund was born November 10, 1965, he is a renouned Swedish film and music video director. He is best known for his stylish music videos, which are often mock forms of movie trailers and short films.


Jonas has directed music videos for the likes of Madonna, U2, Rolling Stones, Beyonce, Pink, Jennifer Lopez, Metallica, Paul McCartney, Ozzy Osbourne, Robbie Williams, Christina Aguilera, Smashing Pumpkins, Lenny Kravitz and Maroon 5 to name a few. His music video work has earned him several Grammy Awards, MTV Awards (including Best Director) and the prestigious MVPA Hall of Fame Award. As recently as late 2009 he won a coveted MVPA for the music video for Lady Gaga's “Paparazzi”.

Jonas has great experience in still photography. He has shot numerous portraits, album covers and fashion stories for magazines such as the Face, Elle, Flair, and V magazine to name a few.
Jonas has directed several documentaries and short films ranging on subjects of anti-racism ("Behind Enemy Lines") and anti-drugs ("Try") to the award winning documentary about Madonna ("I Am Going To Tell You A Secret"). Jonas also received critical acclaim and another Grammy for directing Madonna's NBC Special “The Confessions Tour” in 2007.
His first feature film, “Spun”, starring Jason Schwartzmann, Brittany Murphy, John Leguizamo, Mena Suvari and Mickey Rourke premiered at the 2002 Sundance Film Festival. Jonas' most recent film, “Horsemen”, starring Dennis Quaid and Zhang Ziyi was financed by Mandate Pictures and produced by Michael Bay's Platinum Dunes. Horsemen premiered in 2009.
Jonas is the founder of the leading production company in Sweden, Renck Åkerlund Films. In the UK he is represented by Ridley and Tony Scott's RSA/Black Dog Films for his commercial and music video work and Soixante Quinze in France as well as Anonymous/Serial Pictures in the US. He is represented by ICM and Management 360 for feature films. Jonas lives in Stockholm and Los Angeles.



AWARDS
2010 - MVA Awards - Lady Gaga feat Beyoncé " Telephone" Best collaboration.
2009 – MVPA Awards – Lady Gaga “Paparazzi”
2008 – MVPA Awards – James Blunt “Same mistake”
2008 – Grammy – Madonna’s NBC Special “The Confessions Tour”
2008 – Silver Addy – Dell “Work it Out”
2007 – MVPA Hall of Fame – Prodigy “Smack My Bitch Up”
2006 – Cannes Grand Prix 2006 – “GTI Campaign” Volswagen
2006 – Cannes Gold Lions – “Pimp my Auto” Volkswagen
2004 – MVPA Awards – Robbie Williams “Come Undone”
1998 – Grammy – Madonna ”Ray of Light”
1998 – The Swedish Grammy Jury’s special award
1997/1998 – several MTV, Video Music Awards – Madonna “Ray of Light” (including Best Video, Best Director)
1997/1998 – several MTV, Video Music Awards – Prodigy “Smack My Bitch Up”

MUSIC VIDEOS
Rihanna - " Who's that"
N.E.R.D - "Hot 'n' Fun"
Ozzy Osbourne - "Let me hear you scream"
Lady Gaga/ Beyonce – “Telephone”
Jennifer Lopez – “Fresh Out the Oven”
Rammstein – “Pussy”
Madonna – “Celebration”
Mika – “We are Golden”
Lady Gaga – “Paparazzi”
Pink – “Sober”
James Blunt – “Same Mistake”
Kid Rock – “Amen”
Maroon 5 – “Wake Up Call”
Madonna - “Jump”
Anouk – “Good God”
Primal Scream – “Country Girl”
Rolling Stones –“Rain fall down”
Rammstein-“Mann gegen Mann”
Bink 182 - “I miss you”
Robbie Williams – “Sexed up”
Blondie – “Good Boys“
Robbie Williams – “Come Undone”
Madonna – “American Life”
Christina Aguilera – “Beautiful”
Lenny Kravitz - “I Can Fall In Love Again”
Paul Mccartney - “Lonely Road”
Ozzy Osbourne - “Gets Me Through”
U2 - “Walk on“
U2 - “A beautiful day”
Madonna - “Music”
Smashing Pumpkins - “Try”
Moby - “Porcelain”
Iggy Pop - “Corruption”
Jamiroquai - “Canned Heat”
Metallica - “Whisky in a Jar”
Metallica - “Turn the Page”
The Cardigans – “My Favorite Game”
Madonna - “Ray of Light”
Prodigy - “Smack My Bitch Up”

COMMERCIALS
Nikon " Yacht & Tango" Featuring Ashton Kutcher
Doritos "Night and Day" - "Rihanna"
Martini - "Gold"
Virgin - " Crazy life"
JC Penney - "School" & "Event"
Mercedec - "C-Class"
Hugo Boss/Boss Orange – “Orlando Bloom”
Avon Magnify – “Reese Witherspoon”
Avon Outspken – “Fergie”
Dior Lady Rouge – “Marion Cottilard”
Halle Berry Fragrance – “Reveal”
Coca Cola – “Coca Cola Teens”
Citroen – “Staying Alive”
Target – “I Got A Feeling - Black Eyed Peas”
Dior Homme – “Jude Law”
Swiftcover – “Iggy Pop”
William Rast – “Justin Timberlake”
Virgin – “Samuel L. Jackson”
Dell - “Work It”
Sunsilk - “Mario Cam“
Panasonic - “Why Still Life”
VW - “Unpimp mein Auto”
TAB - “ Energy to Be A Woman”
Puma
Virgin Mobile Phones
ADIDAS
FCUK- “Kinky bugger”
McDonalds – “ brand 2002”
Ikea – “ Go Cubic”
Smirnoff - “Make Over”
H&M Rocky – “Brave new world”

SHORTS AND FEATURES
Hollywood Undead documentary – RSA Films/ Octone Records
William Rast short film – RSA Films
Horsemen, Feature Film – Mandate pictures/Platinum Dunes
Madonna Confessions Tour, NBC Special – RSA/Black Dog Films
I’m going to tell you a secret, Documentary - Lucky Lou Productions
Spun, Feature film- Muse Productions
Good Boys, Short Film – Renck Åkerlund Films
The Eye, Short Film - Pettersson Åkerlund
Try, Short Film - Pettersson Åkerlund
Turn the Page, Short Film - Pettersson Åkerlund
The Hidden , Short Film - Pettersson Åkerlund
Behind Enemy Lines, Short Film – Pettersson Åkerlund / TV4

ART PROJECTS
Moca 30th anniversary – Collaborated with Francesco Vezzoli
Place – Featuring Mikhail Baryshnikov and Ana Laguna, Swedish Royal Dramatic Theatre 2009
A Jonas Åkerlund Experience, Dance museum Stockholm 2005/06
3’Frankfurt Schrin 2004
Media City Seuol 2000
Super Cirkör, live circus extravaganza – Super Cirkör 1998
kfurt Schrin 2004
Media City Seuol 2000
Super Cirkör, live circus extravaganza – Super Cirkör 1998

Tuesday 5 October 2010

GOODWIN

Andrew Goodwin had identified a number of key features which are within a music video, these are:

- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography
- Record companies will demand a lot of close-ups of the main artist or vocalist
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
- there are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fan
s.

CODES AND CONVENTIONS

Codes = Equipment used cameras, also symbolic codes for example what the person is feeling and how we see that

Convention = The way things are done within the video this also describes the genre of the music video

The conventions of a music video vary depending on genre of music. However, some general conventions are: The artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, and the codes of dress reflect the mood of the song.

These can be placed into certain categories; such as;

Narrative – Which a music video has a story/theme to it

Performance – Where the band or artist is playing

Mixture – With a mix of both narrative and performance qualities

Cameo – Where the band or the artist is featured in the narrative but doesn’t perform

Animation – Where the video contains digital features such as flash and stop frame.

Thursday 30 September 2010

USHER

Usher Raymond IV was born October 14, 1978, in Dallas, Texus. He rose to fame in the late 1990s with the release of his second album My Way, which got him his first "Billboard Hot 100" number-one hit, "Nice and Slow". His followup album 8701, which was released in 200,1 produced the "Billboard Hot 100" number-one hits "U Remind Me" and "U Got It Bad". Both albums sold over 8 million copies worldwide, establishing Usher as one of the biggest selling R&B artists of the 1990s.

Ushers success then carried on with his 2004 album Confessions, this has sold over 10 million coppies in the United States. Confessions has the highest first week sales in history for an R&B artist - selling over 20 million coppies world wide confsessions has been named the best selling album of the 2000s decade. Ushers 2008 album Here I Stand, has sold over 5 million copies world wide.

To date, Usher has sold over 45 million albums world wide. He has won numous awards over the years - including 5 Grammys, 4 World Music Awards, 4 American Music Awards and 19 Billboard Awards. In 2008, Usher was ranked as the 21st most successful Hot 100 Singles Artist of all-time by Billboard magazine. The RIAA ranks Usher as one of the best-selling artists in American music history, having sold 23 million copies in the United States alone. Billboard Magazine ranked Usher the number one Hot 100 artist of the 2000s decade.They also named him the second most successful artist of the 2000s decade, and his 2004 album Confessions was ranked as the top solo album and second most successful overall album of the last decade.Usher has attained nine hot 100 number-one hits (all as a lead artist) and has attained sixteen hot 100 top-ten hits.

Aside from his musical career, he is regarded as a sex symbol. In 1998 People Magazine named him the sexiest R&B artist alive. In 2010, Glamour Magazine named him one of the 50 sexiest men alive.
In 2010, Usher released his sixth studio album Raymond v. Raymond, which became his third consecutive album to debut at number one on the US Billboard 200 chart. Raymond Vs Raymond featured the number one single OMG, this song became his ninth number one in the United States, making him the first 2010s artist to collect number one singles in three consecutive decades, and only the fourth artist of all-time to achieve the feat. He later released an extended play and deluxe edition of "Raymond v. Raymond", entitled Versus, which debuted at number four on the Billboard 200 chart. It's lead single "DJ Got Us Fallin' In Love", achieved international success and has reached number-five on the Billboard Hot 100.

USHERS AWARDS

Billboard-AURN R&B/Hip-Hop Awards 2002 Top R&B/Hip-Hop Artist
2002 Top R&B/Hip-Hop Singles Artist
2002 Top R&B/Hip-Hop Singles Artist
2005 Top Artist
2005 Top Male Artist
2005 Top Singles Artist
BET Awards
2002 Best R&B Male Artist
2004 Best R&B Male Artist
2005 Best R&B Male Artist
2004 Viewers Choice Award
NAACP Image Awards
2005 Outstanding Male Artist
Nickelodeon Kid's Choice Awards 2002 Favorite Male Singer
2005 Favorite Male Singer
2005 Favorite Song ("Burn")
Soul Train Music Awards
1998 Best R&B/Soul Single; Male ("My Way")
2002 Best R&B/Soul Album; Male ("8701")
2005 Best R&B/Soul Single; Male ("Confessions Part II")
2005 Best R&B/Soul Album; Male ("Confessions")
2005 Best R&B/Soul Single; Group, Band or Duo ("My Boo", with Alicia Keys)
2005 Best R&B/Soul or Rap Music Video ("Yeah", with Ludacris and Lil Jon)
2005 Sammy Davis Jr. Award for Entertainer of the Year-Male
Grammy Awards
2001 Best Male R&B Vocal Performance ("U Remind Me")
2002 Best Male R&B Vocal Performance ("U Don't Have To Call")
2005 Best R&B Performance by a Duo or Group With Vocals ("My Boo", with Alicia Keys)
2005 Best Contemporary R&B Album ("Confessions")
2005 Best Rap/Sung Collaboration ("Yeah", with Ludacris and Lil Jon)
NRJ Music Awards
2005 International Male Artist of the Year
People's Choice Awards 2005 Favorite Male Singer
2005 Favorite Combined Forces ("Yeah", with Ludacris and Lil Jon)
Billboard Music Awards
1998 R&B Artist of the Year
1998 Hot 100 Singles Artist of the Year
2004 Artist of the Year
2004 Billboard 200 Artist of the Year
2004 Billboard 200 Album of the Year ("Confessions")
2004 Hot 100 Artist of the Year
2004 Hot 100 Single of the Year ("Yeah", Usher with Ludacris and Lil Jon)
2004 Hot 100 Airplay Single of the Year ("Yeah", Usher with Ludacris and Lil Jon)
2004 Mainstream Top 40 Artist of the Year
2004 Mainstream Top 40 Single of the Year
2004 R&B/Hip-Hop Artist of the Year
2004 R&B/Hip-Hop Album of the Year ("Confessions")
2004 R&B/Hip-Hop albums Artist of the Year ("Confessions")
VH1 Awards
2004 Big Musical Artist
MTV Video Music Awards
2004 Best Male Video ("Yeah", Usher with Ludacris and Lil Jon)
2004 Best Dance Video ("Yeah", Usher with Ludacris and Lil Jon)
MTV Europe Music Awards
2004 Best Male Artist
2004 Best Album ("Confessions")
American Music Awards
2004 Favorite Pop/Rock Male Artist
2004 Favorite Pop/Rock Album ("Confessions")
2004 Favorite Pop/Rock Male Artist
2004 Favorite Soul/R&B Album ("Confessions")

Radio Music Awards
2004 Hip-Hop Artist of the Year
2004 Hip-Hop Song of the Year ("Yeah", Usher with Ludacris and Lil Jon)
2004 Cingular Wireless Artist of the year
First Annual Nordic Music Awards 2004 Top Male Artist
Source Hip-Hop Music Awards
2004 R&B Artist of the Year
2004 R&B/Rap Collabo of the Year ("Yeah", Usher with Ludacris and Lil Jon)
MOBO Awards
2004 Best R&B Act
World Music Awards 2005 Male Entertainer of the Year
2004 Best Selling Male Artist
2004 Best Selling Male Pop Artist
2004 Selling Best Male R&B Artist
Teen Choice Awards 2002 Choice R&B Music Artist
2002 Choice Love Song ("U Got It Bad")
2004 Choice Album ("Confessions")
2004 Choice R&B Artist
2004 Choice R&B/Hip Hop Track ("Yeah", Usher with Ludacris and Lil Jon)
2004 Choice Hook Up ("Yeah", Usher with Ludacris and Lil Jon)
ASCAP Awards
2002 Pop Music Award ("U Got It Bad")
2002 Pop Music Award ("Nice & Slow")
2002 Pop Music Award ("You Make Me Wanna")
Blockbuster Awards 2002 Favorite Male Singer
The 2005 MuchMusic Video Awards
Best International Video – Artist ("Caught Up")